Michael Smith
Inn at Bay Fortune / FireWorks
Chef
Chef Michael Smith, C.M., is one of Canada’s most celebrated chefs, a passionate advocate for sustainable home cooking, and a champion of farm-to-table cuisine. As a member of the Order of Canada and Prince Edward Island’s Food Ambassador, Michael has dedicated his career to inspiring families to cook with fresh, local ingredients.
With a warm and engaging presence, Chef Michael has become a household name through his many television appearances, hosting and judging popular cooking shows on Food Network Canada, with his shows airing in over 100 countries worldwide. In Spring 2025, fans can look forward to Chef on Fire Season 2, exclusive to Bell customers on Fibe TV1, alongside the release of his latest cookbook, Wood, Fire & Smoke: Recipes and Techniques for Wood-Fired Cooking.
A prolific author, Michael has written 13 best-selling cookbooks, with Farmhouse Vegetables earning a prestigious 2024 Taste Canada Award nomination. His influence extends far beyond Canada as he frequently travels to host special culinary events around the world.
Alongside his wife, Chastity, Michael owns and operates The Inn at Bay Fortune and The Inn at Fortune Bridge on Prince Edward Island. Their renowned FireWorks Feast is an immersive, multi-course culinary experience that has garnered international acclaim, making it a must-visit destination for food lovers seeking an authentic farm-to-fork adventure.
Pete Bombaci
GenWell, The Human Connection Movement
Master of Ceremonies
Pete Bombaci is a pioneering social change leader and the founder and CEO of GenWell, a Canadian non-profit organization dedicated to fostering Canada’s Human Connection Movement since its inception in 2016. With an unwavering commitment to social connection and social health, Pete spearheads GenWell's mission to educate, empower, and catalyze Canadians around the importance of social health and its positive impact on mental, physical, and societal well-being.
Under Pete's visionary leadership, GenWell has become a catalyst for positive change, activating social health educational programming across sectors, including workplaces, classrooms, community organizations, and senior groups. In addition, GenWell activates six population-level campaigns annually, mobilizing Canadians to embrace meaningful connections with family, friends, neighbours, classmates, colleagues, and even strangers, fostering a culture of inclusion, connection, belonging, and community.
Pete's career in the non-profit sector predates the establishment of GenWell. Notably, he served as the Country Director of the Movember Canada Foundation for five years, leading the team to raise $142 million for men’s health initiatives and becoming the largest fundraising country globally during his tenure.
Pete is a sought-after speaker, panelist, and thought leader on the power of human connection, social health, and building cultures of connection in workplaces, campuses, classrooms, and communities. He continues to inspire individuals, businesses, policymakers, and philanthropists to invest in social connection to build a more connected Canada where everyone thrives.
Sabrina Falone
SF Creative
Principal
Sabrina Falone is the Founder and Brand Strategist of SF Creative, a boutique marketing agency specializing in branding, content creation and digital marketing solutions for the food and beverage industry. As a classically trained, Red Seal-certified chef with over 20 years of experience in food marketing, Sabrina has become a trusted expert for more than 400 food brands across North America.
Known for her creative yet uncomplicated approach to food, Sabrina has built SF Creative to offer big agency capabilities with a personalized, boutique experience. Her agency, created by and for people in the food & beverage industry, combines unmatched culinary expertise with a data-driven marketing approach. With an in-house test kitchen and production studios, Sabrina and her team bring marketing strategies to life, helping clients connect with their audiences in meaningful ways.
Recognized for her culinary skills, attention to detail, and marketing savvy, Sabrina is a frequent presenter at industry events, where she shares her passion for food and her innovative marketing insights.
www.sfcreative.ca | IG @sfcreative.ca | LinkedIn Sabrina Falone & SF Creative
Cameron Pappel
Canadian Beef Centre of Excellence
Director
At Canada Beef, Cameron integrates culinary arts, butchery, and agriculture, leveraging multi-media and innovation to drive industry engagement and education. After earning a Bachelor of Science from the University of Victoria, he began his culinary journey in Australia, where hands-on experience in horticulture and cooking in a local restaurant sparked a lasting appreciation for the farm-to-fork continuum. Upon returning to Canada, he refined his craft at the Culinary Institute of Vancouver Island and in kitchens from Tofino to Montreal. Since joining Canada Beef in 2018, Cameron has advanced from Canada Beef’s Centre Chef to Director of the Canadian Beef Centre of Excellence Studios, where he now leads programs that integrate culinary, butchery, and multi-media to elevate the value and understanding of Canadian Beef.
Dorothy Long
Canadian Food Focus
Managing Director
Dorothy is a passionate advocate of Canadian food and farming. She holds degrees in home economics and education from the University of Saskatchewan, leveraging her background to promote greater consumer understanding of Canadian food and farming, as well as fostering positive relationships between consumers and farmers.
For over 25 years, Dorothy has organized farm tours for food influencers, such as dietitians, journalists, chefs, and food writers. These tours, which began with Canola Camp in Saskatchewan, have expanded across the country.
Dorothy has also been instrumental in developing a range of agrifood marketing strategies, including CanolaInfo, Saskatchewan Bounty, HealthyFlax, Spread the Mustard, Pick Pork, and the Saskatchewan component of the International Year of the Pulse campaign. In addition to her marketing work, Dorothy served as the Executive Director of Cuisine Canada and the Greenhouse Growers of Saskatchewan. She has written a food column for The Western Producer, edited the Growing Saskatchewan magazine, and co-authored the Discover the Pulse Potential cookbook.
Dorothy believes that food is a powerful connector and the most intimate way that consumers come to understand agriculture. Currently, she is the Managing Director of Canadian Food Focus, a national campaign aimed at improving Canadians' food literacy from farm to plate. This project won a national Canadian AgriFood Marketers Alliance Award for Best Website Directed at the Public in 2022. Dorothy also co-chairs the National Consumer Engagement Working Group for Agriculture and Agrifood Canada and sits on the board of Taste Canada and the advisory board of #FoodDayCanada. In 2023, Dorothy was inducted into the Saskatchewan Agriculture Hall of Fame.