Full Name
Sabrina Falone
Position/Title
Principal
Company
SF Creative
Speaker Bio
Sabrina Falone is the Principal and Brand Strategist at SF Creative, a boutique agency specializing in brand, content, and marketing strategy for the food and beverage industry. Chef-trained and strategy-led, Sabrina works at the intersection of culinary expertise, storytelling and business growth, helping organizations build brands that are clear, credible and built to last.
With more than two decades of experience, Sabrina partners with food brands, industry organizations and national platforms across Canada and North America to shape positioning, guide marketing ecosystems and bring complex initiatives to market. Her work spans consumer and foodservice brands, trade events, culinary education and industry-led programs focused on innovation, industry growth and long-term impact.
Sabrina is known for her ability to see the big picture while remaining deeply grounded in execution. She helps teams move beyond tactics and trends to make smarter decisions about where to focus, how to show up and what truly builds trust with audiences.
Through SF Creative, Sabrina leads projects that combine strategic thinking with high-quality content, supported by in-house culinary development and production capabilities. Her work is guided by the principles of hospitality: warmth, clarity and collaboration.
A respected voice in the industry, Sabrina is a frequent speaker, advisor and contributor to national conversations shaping the future of food, marketing and culinary leadership.
Known for her creative yet uncomplicated approach to food, Sabrina has built SF Creative to offer big agency capabilities with a personalized, boutique experience. Her agency, created by and for people in the food & beverage industry, combines unmatched culinary expertise with a data-driven marketing approach. With an in-house test kitchen and production studios, Sabrina and her team bring marketing strategies to life, helping clients connect with their audiences in meaningful ways.
Recognized for her culinary skills, attention to detail, and marketing savvy, Sabrina is a frequent presenter at industry events, where she shares her passion for food and her innovative marketing insights.
www.sfcreative.ca | IG @sfcreative.ca | LinkedIn Sabrina Falone & SF Creative
With more than two decades of experience, Sabrina partners with food brands, industry organizations and national platforms across Canada and North America to shape positioning, guide marketing ecosystems and bring complex initiatives to market. Her work spans consumer and foodservice brands, trade events, culinary education and industry-led programs focused on innovation, industry growth and long-term impact.
Sabrina is known for her ability to see the big picture while remaining deeply grounded in execution. She helps teams move beyond tactics and trends to make smarter decisions about where to focus, how to show up and what truly builds trust with audiences.
Through SF Creative, Sabrina leads projects that combine strategic thinking with high-quality content, supported by in-house culinary development and production capabilities. Her work is guided by the principles of hospitality: warmth, clarity and collaboration.
A respected voice in the industry, Sabrina is a frequent speaker, advisor and contributor to national conversations shaping the future of food, marketing and culinary leadership.
Known for her creative yet uncomplicated approach to food, Sabrina has built SF Creative to offer big agency capabilities with a personalized, boutique experience. Her agency, created by and for people in the food & beverage industry, combines unmatched culinary expertise with a data-driven marketing approach. With an in-house test kitchen and production studios, Sabrina and her team bring marketing strategies to life, helping clients connect with their audiences in meaningful ways.
Recognized for her culinary skills, attention to detail, and marketing savvy, Sabrina is a frequent presenter at industry events, where she shares her passion for food and her innovative marketing insights.
www.sfcreative.ca | IG @sfcreative.ca | LinkedIn Sabrina Falone & SF Creative
Speaking At
