Jillian Somers is a seasoned tourism and event development professional with nearly 20 years of experience in the industry. With a background in public relations, marketing, and organizational management, she has led high-profile marketing initiatives and major event development projects that have contributed greatly to the Province of New Brunswick. She was part of the team to welcome events such as the 2015 FIFA Women’s World Cup and 2023 IIHF World Junior Hockey Championships, and as Director of Tourism and Events for the City of Moncton, Jillian played a key role in the growth of iconic event venues like the Magnetic Hill Concert Site and Croix Bleue Medavie Stadium.

In 2022, she became the founding CEO of Destination Moncton-Dieppe, where she is spearheading efforts to position tourism as a major driver of economic growth in southeastern New Brunswick. Outside of work, Jillian is a passionate musician who regularly plays piano for local theatre productions and enjoys time at her family cottage on the Northumberland Strait.