At Canada Beef, Cameron integrates culinary arts, butchery, and agriculture, leveraging multi-media and innovation to drive industry engagement and education. After earning a Bachelor of Science from the University of Victoria, he began his culinary journey in Australia, where hands-on experience in horticulture and cooking in a local restaurant sparked a lasting appreciation for the farm-to-fork continuum. Upon returning to Canada, he refined his craft at the Culinary Institute of Vancouver Island and in kitchens from Tofino to Montreal. Since joining Canada Beef in 2018, Cameron has advanced from Canada Beef’s Centre Chef to Director of the Canadian Beef Centre of Excellence Studios, where he now leads programs that integrate culinary, butchery, and multi-media to elevate the value and understanding of Canadian Beef.