As artificial intelligence reshapes how content is created and distributed, one truth remains unchanged: effective marketing is still built on human insight, credibility, and connection.

In this timely and thought-provoking session, trained chef and brand strategist Sabrina Falone returns to the Culinary Federation stage to explore how culinary professionals can use AI strategically—without losing their voice, values, or authenticity. Moving beyond social media alone, the session takes a more holistic view of marketing, examining how digital tools, content, and storytelling work together to build trust, visibility, and long-term brand strength.

Designed for chefs, operators, educators, brand ambassadors, and food entrepreneurs, attendees will gain clarity on where AI fits within modern marketing workflows, where human leadership remains essential, and how to avoid the common pitfalls of over-automation and generic content.

Through practical examples and real-world insights, Sabrina demonstrates how AI can support planning, efficiency, and creativity—while keeping strategy, judgment, and storytelling firmly in human hands.

Attendees will leave with a clearer understanding of how to market with intention in an AI-enabled world—where technology supports the work, and human expertise drives the outcome.