Pete Bombaci is a visionary business and social change leader who believes that by doing the right thing every day, exceptional results are created. His engaging leadership style comes from an enthusiasm and genuine desire to help others, as well as the belief that building a great culture encourages collaboration, great execution and ultimately bottom line results.
In 2016, Pete launched The GenWell Project, a Canadian led, Global Human Connection Movement, which has recently become more relevant than ever. The mission of The GenWell Project is to make the world a happier and healthier place by educating, empowering and catalyzing people around the importance of proactive face-to-face social connection as an action we can all take for our health, happiness, longevity and the betterment of society.

Pete’s experience in the not-for-profit field predates the founding of The GenWell Project, as he successfully led the Movember Canada Foundation for nearly five years, growing the cause from a few thousand participants nationwide to the largest fundraising country worldwide, leading the team that raised $142 million dollars for men’s health over that time. Prior to joining Movember Canada, Pete was a 20-year veteran of the beverage and hospitality industry, serving in roles from bartender to sales to brand management. Pete has been able to draw on these broad range of experiences in both the for-profit and not-for-profit fields in his work to build a more Connected Canada,